How Signaturely Acquired 30,000+ User Signups In 12 Months

In January 2021, Signaturely entered the $25 Billion e-signature industry.

The bootstrapped startup competes against well-funded and publicly-traded companies like Adobe Sign, DocuSign, Pandadoc, and Hellosign, who have raised over $611.8 Million in combined funding.

Twelve months after launch; the early-stage SaaS startup has achieved the following:

✅ Acquired 30,000+ user signups
✅ Generates 226,000+ organic traffic visitors monthly
✅ Ranks for 40,000+ organic keywords
✅ Listed on Capterra as the #2 eSignature provider behind Docusign in 2021

How?

By focusing on SEO from day one.

This post is a deep dive into how Signaturely got these impressive results despite being an underdog in a competitive niche.

Ready?

Let’s dive in.

Strategy #1: Attract Problem-aware Visitors With a Simple Tool

Signaturely built a free tool that shows problem-aware visitors a glimpse of what they stand to gain from using the paid software even before becoming users.

And guess what?

Investing in this free tool has paid off for Signaturely.

Here are some figures from Ahrefs highlighting the results they’ve gotten from it.

✅ Brings in over 180,000 organic traffic visitors.

✅ Acquired over 3,000 backlinks from 420 websites

✅ Ranks for over 12,000 keywords

✅ Worth about $370,000 in traffic value.

Strategy #2: Solve Target Audience’s Pain Points By Creating Relevant Templates

What they did here is simple.

Build a repository of free contract templates that their readers can download, use, and tweak across different industries.

This SEO investment has also resulted in impressive results for them as well:

Right now, they’re ranking on the first page of Google for some high-intent keywords such as:

✅ Ranking number 2 for the keyword “free contract templates”

✅ Ranking #1 for the keyword “Roofing contract template”

✅ Ranking #1 for the keyword “Marketing contract template”

Strategy #3: Become Top of Mind In The Industry By Writing About Top Competitors

Signaturely is competing against well-known and established brands such as Hellosign, Docusign, Pandadoc, Adobe Sign, and Sign Now.

And guess what?

They turned this into a competitive advantage.

How?

By creating comparison pages comparing one top competitor against the other.

Today, they rank high on Google for keywords such as:

✅ DocuSign vs Adobe Sign

✅ DotLoop vs Docusign

That way, anyone searching these competitors' comparison keywords on Google is exposed to the brand.

Want to learn more about Signaturely’s underdog SEO strategy?

I recently published an in-depth teardown where I show you exactly what they did to get SEO results from these strategies.

Plus, how they’re acquiring user signups as well.

Click the link below to read the entire post.

https://yourcontentmart.co/signaturely-saas-startup-seo-strategy/