How Simon Hoiberg launched his newest AI SaaS Aidbase
đź§ The founder:
I’m Simon Høiberg, a Danish serial entrepreneur behind the SaaS products FeedHive, LinkDrip, and, most recently, Aidbase. I also acquired TinyKiwi in early 2023, and I run a YouTube channel to help tech entrepreneurs and AI/No Code enthusiasts launch and scale their own SaaS.
🌱 The early days:
My team and I went through a rather rough patch with FeedHive in 2023, and we were struggling a lot with customer success and keeping up with basic customer support. At some point, I started POC’ing the idea of having AI assist with support, and what was initially an internal tool ended up being so effective that we decided to launch it as a separate SaaS. This is how Aidbase came to be!
🔥The biggest growth hack:
There are no “hacks”. However, there are marketing strategies and channels that perform better than others. I’m bullish on influencer marketing and paid ads, especially video content. I think this will dominate in 2024. One specific thing we do that keeps working very well, is using my own YouTube channel to attract viewers (with good content, not specifically promoting my tools), and then retarget these viewers with paid video ads on YouTube.
🤓 Read his case study:
https://www.zerotosaas.com/articles/how-simon-launched-an-ai-and-made-5000-within-months