How successful was your engineering-as-marketing attempt?
Howdy!
I'm interested in getting some first-hand feedback on engineering-as-marketing.
I love it in principle, but I haven't been able to find hard stats on how successful people's ploys are?
I would guess a universal metric would be:
How many leads did you get from your engineering-as-marketing project?
you mean growth hacking?
Nup! Engineering-as-marketing is generally considered making a tool/micro-site that relates to your main value offering, designed to attract leads and spread brand awareness.
Oh I see, thanks for elaborating that
No worries! Super interesting topic if you haven't looked into it before