3
4 Comments

How The Newsette went from a bootstrapped Mailchimp product to a million-dollar operation

I’ve been doing a lot of research into email newsletters (started my own in late August), and I came across this interesting Business Insider article on the growth tactics used by The Newsette.

The daily newsletter is free for subscribers, but netted $1.1 million just in September alone; the biz model is based on product placement with brand partners like Amazon and Michael Kors.

https://www.businessinsider.com/how-to-turn-free-newsletter-newsette-into-a-profitable-business-2020-10

  1. 1

    Interesting! Hats off to them for finding what seems like a new monetization channel.

    1. 1

      A lot of newsletters have brand partnerships, but I was pretty surprised that she netted $1.1 million in one month based on an audience of ~500,000! (By comparison, TheSkimm, which has a similar target readership, reaches 7 million.)

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 48 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 28 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments How I Launched FrontendEase 13 comments