How the Smallest Change In Our Lead Qualification Workflow Increased Our Conversion Rates by 48%

%%title%% %%page%% What Ladder.io Changed in Their Lead Qualification Workflow to Increase Conversion Rates by 48%

My agency (Ladder.io) shared the surprising results of a test with Instapage on our lead qualification workflow.

tl;dr we wanted to find a way to improve the number of qualified leads that booked a call with our sales team, and the solution was surprisingly simple: an embedded calendar, which improved our conversion rates by a whopping 47%!