How the Turkish Ministry of Health amplified Covid-19 awareness through viral marketing?

Thanks for your comment :)

That's true. As I mentioned in the blog post, there are hundreds of other variables to take into consideration when it comes to real-life awareness. I just wanted to look at the situation from the viral marketing point of view.

We can definitely say that the Ministry wanted to activate multiple user types without going into "political" route and they are quite successful on that. The failed part is real-life integration which is not the focus of digital marketing so I didn't want to include anything for this matter.

I strongly believe that there are a couple of takeaways in the Ministry's approach for indie hackers. I just tried to point hem out.

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Unfortunately the likes, followers and engagement do not represent real life awareness. No one is wearing masks. No one is socially distancing.

bgrgndzz

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6 years ago
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1. 2
  
  Thanks for your comment :)
  
  That's true. As I mentioned in the blog post, there are hundreds of other variables to take into consideration when it comes to real-life awareness. I just wanted to look at the situation from the viral marketing point of view.
  
  We can definitely say that the Ministry wanted to activate multiple user types without going into "political" route and they are quite successful on that. The failed part is real-life integration which is not the focus of digital marketing so I didn't want to include anything for this matter.
  
  I strongly believe that there are a couple of takeaways in the Ministry's approach for indie hackers. I just tried to point hem out.
  
  Emre
  
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  6 years ago
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