How Tinder Converts 8% Of Singles Into Customers In Less Than 15 Minutes
Discover how Tinder not only changed the way singles meet but also how they were able to make $1.2B in revenues in 2019 alone.
Definitely loved the breakdown into a simply easy format. Easy to know where to look, what information to understand, and I walked away with something to talk about with a friend at lunch!
Conversation starter... Love it! Thanks Jesse.
Very nice presentation! Very easy to follow, nice comic-style. I dislike Tinder myself, because the emphasis it puts on pictures. After a minute of swiping, all girls start to look the same ;-)
Exactly! I had the same feeling. It's a problem because they're all unique people but the design makes it feel like shopping.
Again, it always depends "why" you're there... but still.
Subscribe to their newsletter, they send email only studies called GEMS. gems indeed.
Wow, this is a very nice resource, thanks a lot for sharing!
This is very insightful. :)
That was awesome, as a former Tinder customer it gave me some laughs too.
That’s one of the best presentations I ever saw, especially on a mobile!
Cheers Alexander 🙌
What a great way to breakdown a case study. Really enjoyed that.
Thanks Jimmy, really appreciated!
Cheers Rosie! Can I ask what was your biggest takeaway in the case study?
I just love learning how others do things, and having tips and UX/psychology insights along the way is a pretty nice way to educate people.
I haven't seen these before. Unique! I was enjoying it until a few slides in I realized it was kind of tiring having to move my eyes all over the screen. In this sense, a traditional essay is much easier to consume. Just my 2c.
Also I got to the slide where descending price anchor is mentioned and I just went down a rabbit hole reading https://www.nickkolenda.com/psychological-pricing-strategies. My mind is blown.
That's a fascinating post! Good share Rosie
Awesome website, I'm subscribed.
I noticed a typo on this page
last slide says "Mistkaes"
Good stuff, look forward to making my way through all the slides.
Keen eye my friend! Just corrected it. Thanks David, and don't hesitate to send more feedback my way while you go through the other stories.