We recently published a new case study and video training sharing how we doubled our revenue with less clients, and also helped dozens of other companies implement the same process.
I’d like to share the exact process we used, because if you’re like my client, he started his business for two things: legacy and freedom. Not inconsistent growth and constant headaches from less-than-stellar growth.
So without further ado, here’s the exact process we used to 2X revenue with less clients (visit our website to download swipe files for faster implementation):
Step 1: Define your Market of One (instead of a market of many)
Our approach for multiplying revenue with fewer clients is all about coming to carving out your Market of One. This is a similar concept to the ‘Blue Ocean’ positioning strategy.
With this approach, instead of being a conformist copycat, you’re carving out a market where only you exist and are able to charge the top 1% rates. To ideal clients in your chosen niche, there are no other options but you. This can only happen after you commit to solving a specific problem for a specific niche which 99% of companies fail to do properly, especially B2B services companies who are reliant on referrals.
Step 2: Create a productized, no-brainer (New Model) offer so good that everyone in your CRM would feel stupid saying no (even if it’s your first call and they’ve never spoken to you before)
Creating an offer is more than just providing a service that people need. Your offer needs to be a no brainer, meaning it resonates so deeply with the ‘buried treasure’ of your niche that prospects feel attracted to you like a magnet and actually feel stupid turning your offer down.
Step 3: Promote that offer to your immediate and extended network to sell your new offer and collect invaluable market feedback.
With a well-thought-out offer in hand, it’s time to promote it. Send it to your network of current clients, past clients, prospects that never closed, and anyone else in your network. Share it on social media, groups, forums—anywhere you have a potential audience that needs what you can provide.
Step 4: Analyze the data from your calls and iterate on your offer until you rarely have to educate prospects and are predictably signing up new clients, then use this data to develop your sales and marketing funnels.
There you have it - the exact process we used to double our revenue with less clients in only a few months.
If you’d like to learn more about the process, see examples and get swipe files to help you implement this process, you can visit the full case study on our website.
Here’s to peaceful, predictable growth for your company!
Link to full case study: https://learn.predictablegrowth.io/how-to-double-your-revenue-with-less-clients