How to advertise to developers? A deep dive!

This is a really great article. If I may suggest, one thing is missing : Influence Marketing. There is a tone of amazing content creators out there (podcasters, Youtubers, Newsletters, Blogs) who would be more than happy to recommend your product to a community of Dev. That's what we are doing at Hint. :)

Developpers are more likely to adopt Ad Blocks and most of the Paid Ads you refer too can be easily avoided with these kind of blockers.

Working with influencers/Content Creators is an effective way to overcome Ad Blocks.

What do you think?

Thanks for this. To speak to blog posting, articles comparing different products or technology seems to do very well.

Writing this type of content could be pretty simple too. The trick would be to look for those products that support integration with your product’s APIs so you can then add a line or two about how easy it is to integrate X or Y with your product.

Truly! this ones a great piece

Great read! What role does A/B testing play in optimizing advertisements for developers?

Thanks for sharing....

Completely agree with developers hating paid google ads. I don't know why, but when I see paid ad in a google search I immediately skip it.

Your blog section design looks beautiful. What CMS or theme you use?

[...] but devs do share some specific characteristics

I recognize myself in all these characteristics, and I don't like it :D!

Great article. I am not yet at the stage of advertising the product I am building but I find it already difficult to get early users to try my closed beta. Bookmarked!

If this can help others, I found that cold reach-out by Twitter DMs has a much higher response rate than targeted emails.

[...] allergic to “marketing” and advertising

A strategy I'm considering doing in the future is doing a more "subtle" marketing campaign by building open-source tools helpful to developers. I find myself more inclined to check out what companies sell when they build and distribute tooling to the community for free.

Fantastic advice for reaching and connecting with developers. I think most of this advice works well for advertizing in general.

The four parts of every paid ad campaign:

Goal: what do you want those people to do
Targeting: where and who you want to show your ads to
Creative: what you want to show them
Landing page: where they go after clicking your ad

Make sure you have planned each step and tell a consistent, compelling story.

This is a great guide to not just advertise to developers but many other segments as well.

Especially the part about features vs. benefits. So many people forget that they're targeting people at different stages of the buyer journeys. For those at a later stage, they already know the benefits and are comparing products by features.

Thank you for sharing.

thankyou for this

Thanks for sharing.

Useful info, thanks for sharing.

I was at point of loosing everything I had, before a colleague told me about a great CREDIT HACKER called KENSTAR. I spoke with him about the issues with my card on late payments. He listened and got my details. What I thought was impossible to handle, To the glory of God I was texted that 354 score have been added to my credit, late payments cleared in less than 72hours. Reach out to him via Email: [email protected]