How to Analyze Referrers in Gumroad

Reviewing my all time stats of sales on Gumroad by Referrer.

Gumroad has some cool stats to see but I wanted to figure out one more metric from the stats they provide. I copy/pasted my data into a google sheet. Figured out what was the Dollars Per View of referrers.

What this will tell me is which referrers are doing well and I can optimize. Some I can't do anything to help increase the traffic but some I can.

Watch this loom video to watch me analyze it in real time.

If I did something wrong or you see something more interesting, comment here on Indie Hackers.

Hope this can help other Indiehackers on gumroad do more sales as well.

What I learned

• My Medium.com is underutilized. (Great $/View but low views and sales)
• I should promote products on Twitter more. (Got Zlappo to help tweet more regularly, would like to pay for a year of Zlappo within a month)
• I should ask for more reviews on Gumroad. (to increase recommended by Google views)
• Increase promotion of OnlySheets to increase sales (does $/View increase, decrease or stay the same?)

Watch this loom video to watch me analyze it in real time.