How to answer/deal with "But X app already does this, how's yours better?"

Best way?
Get them to try it!
To see, feel, and smell why it's better.

Maybe they can start with a small pilot test.

Once they use it, they'll know, you'll know.
You win either way.

You got a customer.
Or you know why you lost a customer... learn from it, fold it in, and get better.

I have built multiple products and also founder of Micro SaaS HQ. I faced this question a few times in open forums.

Most IHers could relate to your question and must have faced this question at least once.
Sometime to make it more dignified in open forums, you can't just skip answering the question and you are bound to give some answer.

Here are some options to safely answer.

• Tell them you did your market research and there is scope for more similar products in the market
• Tell them you are talking to a few users and covering a few cases that are not covered in the base version without giving more details.
• Or Simply ask the question back - What can I add to make it more differentiating?
• Or simple just add a smiley and say 'More in next post' and just move on.

It seems like you answered your own question. This being said, customer preference always has a deeper reasoning which can be psychological (safety, trust) or practical (pricing, ease of use). When marketing a product or a service that's very similar in features to others, you should take these factors into account and see them as potential differentiators.

The only way to know the answer to this is to ask the users who have switched from your competitors to you.

Anything else is just bullshit.

I would take it like they are trying to do you a favor. When they ask you that question they are being "devils advocate". Your job isn't to convince them its to use it as an opportunity, more time to think about your product with the help of another person. In fact once you bring up a few things that are different, they will rebuttal, and that is where the money is. Access to a different tree of thinking.

Because it's more faster, more robust, and easier to understand.

It can be a bit annoying when people ask how your app is different from existing competitors. However, it's important to remember that this is a valid question, as it helps potential users and investors understand how your app stands out in a crowded market.

One way to approach answering this question is to focus on the specific problem or pain point that your app is solving that other similar apps may not be addressing. For example, you could emphasize the specific services and features that you're offering around the debit card that your competitors may not have, such as additional financial management tools, more convenient methods of loading funds, or more robust security features.

I'd like to go with "Use it and you will know it"

You can point out your USPs, point out the ease of use, pricing, maybe the niche, and many more.
Even a tool that dies things exactly as the old tool, with better UX has my money. So the best bet is just to make them try it.

Another way is that if you are new to this market and have great deals and offers mostly similar that doesn't matter if you seem more trustable to your customer, people will take your service rather than going for the prior one. I know one platform which gives you all the solutions, the platform is called AppsHive. AppsHive is the leading platform to promote your app in different categories along with specific countries and professions and you can also add deals and offers for your app on this platform.

Here is the platform: https://www.appshive.co/

May it helps you for better reach.

Describe the unique problem you are solving. There will always be alternatives. Your product has a specific reason for being - just focus on that.

Two ways:

1. Either have legit differentiation. E.g. X did something that sucked which you fixed.

(For me, most solopreneur education programs dump knowledge on the students. If it's incorrect knowledge it doesn't help them. But even if it's good, it still doesn't help them cuz those people either won't consume the info or they'll consume it but they won't use it. So my program has hand-holding as a big selling point. From live sessions to office hours and a 24/7 community.

But as you can see, it has to be legit differentiation. It can't be BS. Some evidence-based marketers will claim that differentiation is bullshit. That's not entirely true. While there's truth to the claim that differentiation has been overhyped, it's not completely useless. But again, it's REAL differentiation that matters.

(This essay will help you understand this brand association better.)

2. Fuck em. In general, don't sell to non-believers. You're an [insert religion] selling to other [insert religion]s.

You're not in the convincing business.

You're in the market segmentation, target, and positioning business.

Don't forget you're a solopreneur and not a fortune 500. You do not need to appeal to the entire market because you're not trying to get 70% market/unit/profit share.

You're simply trying to make enough to make a comfortable living.

A few ways to think about this is to:

• Shift the question towards how much the market is growing or how untapped it is. Then you are one of the few products that are early and can eventually dominate the market.
• Explain why your users love what you are doing more than the competition. It could be something small that's a strong signal for future growth.
• Eventually if what you are doing is a good product you will have competition anyways.

While true, customer preferences are dependent on some differentiation from the competition unless you're just early to the market.