How to arrange audience flow in few projects?
Hey guys!
Let's say you create few side projects, you've got a personal website, Twitter, some courses... and now you've got tons of domains and websites to manage.
I was thinking about, how we should arrange our projects and "audience flow" (do you have better words for that)?
Let's say I have, for example:
- 3 side projects,
- product studio (because I make few projects, so why not)
- personal website (I work on personal branding),
- Twitter (as above),
- coursers to share my knowledge with others and earn some money.
Even in courses only I can have few domains for every course instead of creating "davidsacademy.com" or something like that. It could be overwhelming.
So there is a question - should I create a marketing course on one domain and sales course or another or just create an academy platform for startups?
What if I want to set up a newsletter where I share some startup knowledge? Should I do this under the personal domain, product studio, or maybe on substack and promo on my personal Twitter? There could be an audience in few sources in my reach.
I think in the above cases my audience could be distracted and I wonder if there is any article about how to arrange all this content/audience flow if you manage few side projects?
How do you manage that? Do you know examples of people who run few projects and don't have problems like above?
Thanks!
I think it makes sense to share the same brand across different products, if you're targeting the same audience. That way. each product strengthens your reputation and makes it easier for customers to check out your other projects as well.
If the projects target different people, it might make more sense to have separate brands. If you plan on ever selling one of the projects separately, it might also make more sense to keep it as a separate brand.
What constitutes a brand is up to you as well. If you're a solo founder you could argue YOU are the brand that's common across your projects. And you could still choose to brand each project separately. Or not. It's really up to you.
I don't know where your'e at right now, but I wouldn't worry about it too much until you get traction, revenue, etc. It's easy to get too focused on getting your branding right, etc while ultimately your customers don't really care.
As you grow your projects, you might find that the answer to your question comes naturally.
Thank you Marc, appreciate that.
I think it's the answer for me:
"I don't know where your'e at right now, but I wouldn't worry about it too much until you get traction, revenue, etc. It's easy to get too focused on getting your branding right, etc while ultimately your customers don't really care.".
I will just continue to grow my products and don't care about that too much.
Yep, sounds like a good approach!