How to ask "how much would you pay" from Deploy Empathy
I'm reading through Deploy Empathy as part of my "one month of learning everything I can about customer research".
One bit I loved - how to ask customers how much they'd pay without asking how much they'd pay:
"Can I ask you ..."
- what you're currently paying for that tool you mentioned?
- how long that takes you?
- how often you have to do that?
- if you didn't do this task what would happen?
Great book: www.deployempathy.com
