How to attract developers as users: ideas?
But what if your apps target audience is developers?
( Whoever builds a product for them thinking that the traditional go to market approaches will work as expected , I ve got some bad news :).)
What I am experimenting with (at the latest product I am launching) is:
Paid ads (I have selected ethical ads) for the first campaign. These folks show minimalistic ads to developer focused sites. You then baidcally pay per 1000.impressions.
Documentations articlesz guides that imwill post on dev.to, and other developer focused communities. Building expertise and engaging in discussions, learning etc.
Social media : not convinced that this is the best route but I am targeting on focusing on twitter.
Engage with start ups and engineering managers with influence inside a company.
What is your experience ? Where would you focus as a creator/marketer and how would you like to learn about new tools (as a developer)?
Cheers and thanks in advance for all the comments and ideas.
Might be tricky since developers can build apps that are suited to their own needs themselves. What you need is the whole "product led growth" e.g. a service like Stripe that's just so much easier on developers they insist on using it inside orgs. You might need to raise venture capital, like series A level stuff to get a big enough and comprehensive enough product to capture that market.
Thanks! Thats indeed the intent. We already have an investment and and our goal is to indeed be so easy and straightforward for developers that they will not need to build their own stuff. Actually, building their own utilities inside their apps is one of the items we want to tackle as most devs dont like building these utilities already.
Got ya. Well if you have some funding then you have more options. Hiring a marketer and having them just grind it out doing what your competitors do to market. You don't have to innovate everywhere. An innovative product should make some inroads with just standard marketing techniques. I've heard it said, good marketing is boring marketing. I'm not the expert, but hope it helps a little.