If you're building a SaaS product or a membership site, nothing is worse than getting excited about a new subscriber only to see that the new user doesn't log in to your product or site for a couple of weeks. But this is a great opportunity to automate the outreach process and:
A) Offer to help the new user get started
B) Ask for feedback on your product or service
Because Outseta offers login/authentication tools, segmentation, and email campaigns in a single platform you can set this sort of workflow up in less than 2 minutes. Here's how I did it for our business.