How do you manage your analytics data and make them useful?
I wanted to know which metrics you track and what are the tools that you use.
Do you track your traffic sources, email subscriptions, etc?
And how much time do you spend on analyzing your analytics data?
And are the insights important enough for you to keep investing your $$ and time on those tools?
We use GA, Seach Console, Facebook Pixel, SERP tracker tool, Bitly, and many more analytics features of the apps we use. Checking each of the analytics platforms every day or even every week doesn't seem to have enough return on our invested time.
Any tips and recommendations would be great!