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7 Comments

How to build a discount landing page for free? [Resolved]

Hello Indie Hackers!

My name is Juan Cruz and I'm from Argentina (Sorry if my english is not very good). I'm 22 and I recently started working in a digital marketing agency and I wanted to build and integrate Growth Funnels for our clients.

The first client is a restaurant but is quite small and low budget, thas why I need to create a promotional landing page to send suscribers (who completed the contact form) a discount code to their mailbox, ideally all for free.

I've tried with mailchimp, wordpress, wix but I'm having trouble to integrate them all without paying a premium upgrade. So thats why any insight you can provide me will be really helpfull.

Thank you.

on February 18, 2020
  1. 2

    This should be all possible with WordPress and Mailchimp for free.

    You can embed a subscribe box in any page on a WordPress site for users to enter deets, and then set up a "welcome new subscribers" automation, which I believe is included in the free tier.

  2. 1

    Assuming @Conspiracy's assumptions are true, I would create a Google Form (you can modify the layout and embed it in your website, like it describes here: https://medium.com/@weldebob/google-forms-is-brilliant-7b04765f1b8c).

    Then on the backend, you should be able to use Google Apps Script, using the onSubmit trigger to send out an promotional email to the subscriber.

    This would be 0 cost and you won't run the risk of running out of a 'free tier'.

    1. 1

      You can still use Google Forms, but can customize and embed for a better professional look with Formfacade https://formfacade.com/faq/embed-google-form-in-website.html
      It can't help you with sending an email at the end, instead, you can construct a personalized thank you message for each user https://formfacade.com/faq/show-form-response-in-google-forms-confirmation-message.html
      The add-on offers a free plan. Check it out.

  3. 1

    To be clear, it sounds like this is the approximate user experience you are trying to create:

    1. Customer goes to landing page.
    2. Customer enters email into form.
    3. Customer receives a promotional code via email.

    And you are looking to get this for free (or close to!)

    Is this correct?

    I have a few further questions:

    1. The Promotional Code: Is this code static and repeatable (same for all users) or unique/ one time use? Is it a % discount offering or a free item? Who decided on this?
    2. The Page: What is the expected monthly traffic to this page? If this is successful would the restaurant be open to a paid plan?
    3. The Service Options: What is the problem you are encountering that is bumping you up against the premium versions? I assume it is something to do with the automated nature of the send, but clarification here would be helpful.
    4. The Upkeep: How much work do you / the restaurant want to do to modify and refine this system in the future?

    Depending on the type of promotional code you are offering, it seems like the free tier of Mailchimp should be fine for you. If you use the static/reusable promotional code you can set up the landing page to send a "welcome" email when users join the list for the first time. You can access this by clicking "Automate" in the top navigation and selecting "Email" from that list, and finally selecting "Welcome New Subscribers"

    You can see it in action here: http://www.dailyfloof.club/join (feel free to unsubscribe afterwards if you don't want to see regular pictures of my pets).

    If your client is trying to use one-time promotional codes I would greatly suggest starting simpler and using a repeatable code. This can always be changed later, and it's more important to get it up and running fast to start gathering data points. If their audience doesn't resonate with the mailing list signup at all you won't want to have spent significant time building a system that will end up abandoned.

    1. 2

      @Conspiracy Thank you very much! With your example and a little more research I was able to create a simple landing page with an automated welcome discount, pixel, and analytics included. Hope to see more pictures of your pets! 😜

      1. 1

        That's fantastic! Best of luck with it!

  4. 1

    If you want free learn to code and host on https://www.netlify.com/

    You won't get free landing page builder, how would they make money?