How to choose a personal brand vertical?
As a software engineer and founder building a company in the fantasy sports industry, how do I narrow down my personal brand to start building an audience?
For instance, I often want to create content in the following domains:
- Fantasy Sports
- Software Engineering
- Entrepreneurship
- Product Management
Do you have any tips or advice for narrowing down a personal brand?
Write about your journey as a founder building your fantasy sports company with the goals of giving value to the audience. I'm assuming you're bootstrapped and part of a small team, since you're on IndieHackers. You're likely wearing many hats and doing things that touch many domains. It is fine to create content that span all these domains as long as it does not feel contrived.
Good luck!
This is great advice! Thank you 🙏