How to combine business data and email marketing service (like mailchimp)
Hi,
I'm the creator of a mobile application which allows to learn a language.
I have a lot of data about the users and their usage.
I would like to send them some campaigns based on the business data.
For example :
In my application, an user can have a goal by week (learn 15 words).
I would like to send one campaign with 3 different content :
- A mail with a specific content for the users who have achieved the goal
- A mail with a specific content for the users who have almost achieved the goal
- A mail with a specific content for the users who have not achieved the goal
In mailchimp (or another similar tool), I have my users but only with demographic data (age, sex ..), so I can't make any segment for my users based on their performance.
Is a tool which could allow to send email based on business data exists ?
Thanks !
Bonjour @Adel! :)
I have a data integration / automation platform that I’m running a closed beta for, and your use case seems to be perfect for it.
I would be happy to look at your use case and help you setup this automation.
Let’s have a talk via mail (check my profile).
Done
What are you using for a database in your app?
You should be able to easily run a query on your DB that returns every users email address and Words Learned for the week.
In Mailchimp, add a 'WordsLearned' field to your list.
Import your CSV containing email address and WordsLearned value.
In the import wizard, after mapping your fields, make sure 'Sync with existing contacts' or whatever is checked, and your list will be updated with your WordsLearned value.
Now you can build your campaign in Mailchimp. Just export that file each week and repeat, but you really should configure your app to send those emails automatically through Mandrill or Mailjet, as I mentioned above.
Not sure if you are interested in marketing automation but ActiveCampaign (activecampaign.com) could be a good fit and they have a super good API so you can sync your marketing and business data easily.
In fact ActiveCampaign has very good segmentation and you can add goals as part of your automations to track if users have hit certain goals.
I am using them for marketing automation and CRM.
where is your business data? do you have a backend or it's stored on people's device?
Hi @mezod, yes I have a backend which contains all the data
If this is a one-off campaign, you could just query your backend and export each list and then import them into Mailchimp.
If you want Mailchimp to trigger these emails on the fly, you need to look into transaction email services.
Mailchimp offers this with Mandrill: https://mailchimp.com/help/about-transactional-email/
I'd also suggest looking at Mailjet for a cheaper alternative: https://www.mailjet.com/
Hi,
The problem is not to import the users in Mailchimp.
The problem is to get the data from the users (like the word's number learned this week) and display them in a campaign.