How to come up with a good brand name

Hi, I’m Tabbrez.

And, I’m a Genius, Polymath, Entrepreneur, Philosopher.

Today I want to share with you all an excerpt from my always expanding business wisdom about “How To Come Up With A Good Brand Name”.

Unlike what most might say a good brand name can make or break your startup journey.

If you don’t believe me, ask yourself why almost all of the globally successful product-based companies have the best-looking & sounding brand name possible.

Enough of the explanation, let’s get started with my cardinal rules for coming up with a good brand name.

Note: The below rules for coming up with a good brand or business name will be very different from almost all kinds of blogs & videos that you could find on this topic. This is because of the fact that I have tried to apply a different kind of approach towards the process of creating a good brand name. So, just in case you didn’t like this it's probably because of the fact that this is a new approach.

• Rule number 1 - A good brand name is anywhere between 4 to 10 characters in length, not more or less than this limit.

• Rule number 2 - A good brand name is one, two, or a maximum of three syllables, but not more. Example: Brand name - Facebook, Syllables - Face + Book = 2 syllables.

• Rule number 3 - A good brand name sounds good & different when said sonically. So try to come up with an out-of-dictionary word or mix two dictionary-based words in a unique-sounding way. Example: Google, Netflix, Shopify.

• Rule number 4 - A good brand name can be used as a prefix or suffix for a variety of other generic words which will show its usability range for future products & services that your startup may come up with. Example: “Google” is the main brand but it can be used as a prefix for almost any service like Google Meet, Google Calendar, Google Maps, Google Photos, Google Cloud, Google Play.

• Rule number 5 - A good brand name will paint a positive, hopeful, or intriguing picture in the mind of a potential customer or investor when they read or see it. Example: Oracle, Salesforce, Palantir.

• Rule number 6 - A good brand name will sit well in an English sentence. This point is very important because almost all brands do marketing, and the copy materials for that are written predominantly in English. If your brand name does not go well in a sentence it will be very difficult to market or create marketing material around it.

That’s the end of the rules.

If your startup or business name even satisfies at least 3 of the above given 6 rules I’m pretty sure that you have come up with a good brand name.

So, Go ahead and change the world for the better with your entrepreneurial journey.