How to compound growth in 0$ with this PLG framework

The P in PLG stands for 'Product'. Product is supposed to lead growth.

So, by default, every product already has a PLG motion. Whether it works for you or not is a different question.

Branding is great.

Marketing is awesome.

But nothing can beat an amazing product.

Cause nothing markets itself like a product that resonates with its users.

Treat your product like a flywheel. Cause this could be your biggest growth lever. The idea is to make your users really like your product.

Two things that your product must achieve for this are-

1. Does your product bring some positive change in the life of your users?

• If so, when does this happen? These are also known as wow moments.
• Are you helping with time, money, stress, or something else?
• Are these impacts noticeable or measurable and shown in the product?
• Does your product deliver what the marketing and sales promised?

2. Can users use it independently without needing support at every step?

• Demos and onboarding are fine, but if a user is going to use your product regularly, they must be able to navigate on their own.
• Are features discoverable? Are UIs intuitive?
• Have you built the product from a customer's POV or your own POV?
• Have you used your product and checked it?

Of course, there are many other pointers. (I will be covering them in detail in my newsletter, marketedit.)

But usually, when these two things happen- Your users start talking about your product in their network- They recommend it to peers and communities.

And the above two are the basic mechanisms of virality. Even if you have a few hundred customers, this word-of-mouth can be one of the biggest sources of compounding growth. And you can get this without spending a single dollar.

Brands like Figma, Canva, Whimsical, Workflowy, and others have got this flywheel working for them. And it has helped them uncover a great channel for compounding growth.