How to convert blog post views to leads?
I have this blog post with about 1200 page views a day. It is a DeVops consulting website and the blog is about how to troubleshoot a Kubernetes problem. This seems like a lot of people. The avg time spent on the page is 5 mins.
However, this doesn't translate into leads.
Do you guys have any suggestions on what I can do to convert more of the readers to leads?
If collecting the reader's email qualifies as a lead for you (I think it should!), then create a newsletter. Here are a few short tips on how to prepare the subscription forms that convert:
https://marketingexamples.com/conversion/email-subscribers
https://marketingexamples.com/conversion/newsletter-signup-flow
Another common technique is offering a lead magnet (e.g. free ebook) in exchange for an email.
Don't forget to add Call To Action buttons for direct contact with you.
CC: @harrydry
This looks super useful. Going to give this a try.
Cheers for sharing Dawid!
When you’re trying to generate leads from a specific blog post, I recommend using a content upgrade.
This is like a lead magnet, but it’s specific to the individual post rather than the topic in general.
For instance, if your article was about cold calling you could offer script templates. It could even be something as simple as a checklist for how to articles or a pdf version of the they can print and save.
One of my favorite content upgrade strategies is to offer bonus content. If you had on article on the top 10 ways to... you could offer to email two more ways.
What counts as a lead for you? Is it to get in contact with you so you can help them out and offer your consulting services?
If so, how could you tie in a really relevant and easy way to move that reader into someone you are talking to? What call to action would people be interested in? That could be anything from "Need Help Implementing, I'll guide you through it!", to "Want to learn more about Kubernetes?"
You could also look at the people that go further into your site/do eventually convert in google analytics. What path do they take? Where do they go from this post? We could take that data and make a hypothesis for a Call To Action that people are already doing, but make it more obvious.
If you need any help, let me know. jeremy.thiesen1@gmail.com
Thanks. These are great questions.
Yes, them reaching out to me would be what I want. I do have in various places on the blog on how to reach out. Very few people do. Maybe the content just isn't that good :(
I agree. The readers are probably engineers working on implementing and maintaining k8s.
However, DevOps consulting is valuable to engineering mangers and directors, so my hypothesis is the engineers won't be asking their boss to bring in consultants.
A possible alternative is to write relevant content to engineering managers and directors such as training , tools, and triage. e.g. brentozar.com
You have a really good point here. I think you are correct that these blogs are read by the engineers while they are trying to debug. Hmmm...I'll have to think about this more but just thinking out loud here. They probably either find the answers they are looking for here or if not they continue to look for answers on Google.
Following on from Dawid's comment about lead magnets...make sure the lead magnet is relevant to the blog post. Have a look at https://blog.hubspot.com/ they do a really good job of this.
With a lead magnet I would give them the full content only when they give me their email address?
As @thed pointed out maybe you shoud insert a lead magnet into your post but be aware that depending on the reader and on the quality of your article it could have got all the value that he was looking for by reading it.
About the CTA do not think that is enough add one at the end of the article.
If your article is long you could/should insert your CTA multiple times and also change the text surrounding the input field.
I have a similar article on my website that is driving lots of traffic but even for me it seems that is difficult to convert the reader, I am experimenting on it offering different CTA and lead magnet as well to see what it sticks.
I agree with the statement that they might have gotten the value from the blog post already or found it just not useful to their case (like @DustinKingen) mentions above.
It is a tech blog read by an engineer. They usually don't go out and get consultants, their manager does.
Any idea or ways you can think of to somehow target them instead from this tech blog post?
My best idea is to just link to the content created for consultants or manager and let the SEO game begin.
Here we're talking about different audience and it's hard to link them, just link the content anche put CTA on it to make it easier to share with their managers.
I’d be interested in this as well. I usually have some reference to my products but it doesn’t seem to generate much leads.