How to start cold emailing?
I've been trying to build awareness for https://pydist.com by blogging about Python packaging. One of my posts made it to the front page of HN yesterday, which drove a good bit of traffic, but no free trial signups and generally little interaction.
I know part of content marketing is playing a long game--get the name out there and establish a reputation, sales come later. But should I be seeing some conversion straight away, at least to a free trial? How can I drive that?