How To Create a Good SaaS Buyer Persona

SaaS inbound marketing is used to attract new users to your product and convince them to pay for it. Buyer persona development can help you do just this, but what exactly is it? How do you create one, and where do they fit into your SaaS business? We’re here with some insider knowledge about how you can use personas to take your business to the next level! 🚀

What is a SaaS Buyer Persona?

A buyer persona is a fictional representation of what your target customer looks like. This isn’t the same as gathering demographics, as it goes much deeper. It is modeled on how your ideal customer thinks and feels. It goes to the core of who they are and what they want from your product.
Creating a useful persona means tapping into your buyer’s mindset. You must uncover their hidden behaviors and motivations. It’s more about finding the why rather than the what. Why do your customers want or need your SaaS product?

With a variety of users out there, it can seem daunting to find your ideal customer. But it’s not that complicated, so let’s get started.

What types of Buyer personas are there?

B2B SaaS Buyer Persona

This persona is a fictional representation of your ideal customer decision-maker. Using these personas gives you focus for your marketing endeavors. It helps you create content that speaks directly to them.

Negative SaaS Buyer Persona

Negative personas represent people who are the least likely to become paying customers. You can use negative buyer personas to refine your understanding of your ideal customer. They can also save resources because you won’t waste them on people who will never convert.

Micro SaaS Buyer Persona

A micro buyer persona represents customers who are likely to support a niche product. These are influenced by more subtle features and take longer to market. They can be very useful for audience segmentation and are suitable for businesses with ample resources to cater to each micro persona.

Why do you need to Create a Buyer’s persona?

Personas and inbound marketing strategies are directly connected. Think about it. Inbound marketing is used to create new leads and convert these leads into customers. If you don’t tailor your services to your target customers, the products won’t resonate with them. This decreases the odds of converting a visitor to a fully-fledged customer. Using personas to create your marketing campaigns increases the odds of conversion.

Knowing your customer’s wants and needs is imperative for your SaaS marketing success and should be the first step in any campaign you run.
Let’s explore the specific benefits that creating them can hold for your business.

Learn everything about a SaaS Buyer Persona on PayPro Global’s blog.