Hi, this is Marin from DULO. This week our podcast interview with Kareem Mostafa from Tribetactics, a content creation business where they take one major piece of content (such as a YouTube show) and make a month's worth of content from it for businesses.
Initially starting as a side project, now Kareem and his brother started to work full-time on this business out of their house in Dublin, Ireland.
Naturally, our conversation gravitated towards the importance and value of having a solid content production and distribution processes. We went behind the scenes of how Kareem and his brother work to deliver valuable and contextually-relevant content to their clients. Furthermore, we touched on how one big piece of content can turn into multiple smaller pieces that can fuel your content plan for a month. We also talked about the importance of speed over perfection, financing the business, managing client expectations, business lessons from hip hop and much more.
Some of the things we covered: