What's the ROI on long-form blogging?
I've been exploring the idea of a paid newsletter and saw a few interesting ideas on blog design from Substack, a startup that helps people monetize newsletters:
have popup asking for email before showing blog posts, with option to skip straight to reading posts
for blog home page, have full articles (rather than links / thumbnails)
What are others thoughts on desigining blogs to optimize for signups and ultimately conversion to paid subscribers?