Building a Netflix clone calls for an understanding of the needs in the market, selecting the right set of technologies, and providing an ideal user experience. Start with some good research in the target market for something that more giant players may have overlooked, like a specific genre or community. Such an approach will help your service win a different identity and attract a loyal following.
On the technical side, implement it using a responsive interface, a front-end framework like React.js, and a back-end solution with Node.js and Express for the scalable solution. For video encoding and delivery, consider services like AWS Elemental Media Services or Wowza for efficient video streaming. These tools will help you handle the heavy work of video streaming so that you can work on providing a great user experience.
Most importantly, monetization strategies are crucial for its sustainability. Think of subscription models for continuous flows of revenue or advertisement-supported variants that will give you bigger audiences. License or develop unique content that will make your site different. Putting it all in a nutshell, creating a Netflix clone can be relatively easy and very rewarding if done the right way.