How to discover what your customers need to build and improve your product?

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There are several ways to discover what your customers need to build and improve your product:

Customer Surveys: Conducting surveys and collecting feedback from customers can provide valuable insights into their needs and preferences. Surveys can be conducted online or in person, and can include questions on what features they would like to see in the product, what problems they are facing, and what they like and dislike about the current product.

User Interviews: Conducting user interviews is another effective way to gather feedback from customers. These interviews can be done in person, over the phone, or online and typically involve speaking with customers one-on-one to understand their needs and pain points.

Focus Groups: Focus groups are a great way to gather feedback from a small group of customers in a moderated setting. This allows for open discussion, and can provide a deeper understanding of customer needs and preferences.

Product Analytics: Using product analytics tools can provide insights into how customers are using the product, which features are most popular and what areas are lacking. This can help to identify potential areas for improvement.

Social Media Listening: Social media listening can be used to monitor what customers are saying about your product on social media platforms. This can provide valuable insights into customer needs and preferences, as well as help identify any issues or problems they may be facing.

Customer Service: Customer service interactions can provide valuable feedback on how the product is being used and what issues customers are facing. Listening to customer complaints and addressing them can help to improve the product.

Ultimately, a combination of these methods can help to get a comprehensive understanding of what your customers need, as well as help to prioritize the most important areas for improvement. It is also important to keep track of the feedback and use it to update the product roadmap accordingly.

Great tips and strategies here. I was very bad at asking for feedback when I launched my product - thinking I knew best. It stumped me why people weren't signing up in droves. As soon as I swallowed my pride and asked the few users I had how I could improve, it became immediately clear. Customer feedback is indeed, very important for growth.

The key here is knowing what to listen to because as you say the customer/user doesn't always know what they want. I have a podcast and when I've asked listeners what they want to hear more of, and then actually produced an episode with that person/subject etc. that episode hasn't received any more listens than any others and in some cases, it received fewer listens. This is frustrating, but it taught me that actually sometimes the maker knows much better than the user. You have to trust yourself sometimes and not second guess everything just because a user says so.