How to distinguish seasonality of demand and trends from the work done to promote and improve ux?
We started directly promoting the project even before the start of the service itself , because decided that the product without organic traffic would be more difficult to test in terms of servers load. And at the beginning of the covid hysteria and lockdowns, we noticed how the traffic on our project began to grow sharply(somewhere in the beginning of April).
We explained this by the fact that people were mostly at home and remotely, and spent more time online. And since the threshold for entering the field of IT and social networks is quite low, then there was such a surge of interest.
But now we already see that the situation in the world has stabilized and people treat it easier, we noticed that the increase in traffic also takes place as a fact(from 1.6k to 3k+ daily visitors in a week).
However, we can associate this with three things:
- updating the editor interface;
- adding new features (such as text animation);
- promoting new pages with effects.
It is a pity that the Google keyword tool cannot always help with the evaluation of the segment and the selection of search queries with a low frequency, which could help not only us, but also other small companies in promotion.
