How to do Android App Store Optimisation (ASO) in China for your new APP?🔥

Android features five of China’s most well-known mobile application markets. They are Yingyongbao, OPPO, Vivo, Xiaomi, and Huawei. We will go through how to optimise your new mobile application to rank better one one of those app stores.

🚀1 App Store Optimisation On Huawei App Gallery
Optimisation Strategy: Free + Pay CPD.

Huawei app gallery is freely optimised, but after payment promotion, in the third-party keyword testing website, such as bird brother ASO, showing a significant data change before contrast, it is strongly recommended to go to China payment CPD.

The optimisation strategy of the Huawei app gallery is the same as other app stores, but the title requirements of the Huawei app gallery are consistent with the maintenance of the software copyright; otherwise, it will refuse to give it to you.

So, you must pay attention to avoiding time waste due to such small things.

● Keywords

This part is also 100 characters, but the 100 characters in the background of the Huawei app gallery have been hidden recently. However, if you write the keyword, it will still have an effect.

Huawei’s CPD delivery is the same as other app stores and is in two parts.

One is a list of recommendations. Another is a list of searches, that is, the rankings of the app displayed when searching for some specific keywords; you need to spend money to rank.

This bid has a formula, which is generally ranked = the mass * bid of the APP.

That is, the higher the quality of the APP, the corresponding acquisition is ranked, the bid is relatively low. On the contrary, if your product is popular, it is necessary to get a higher price to get the front rankings.

In addition, with Huawei’s payment promotion support, increased keywords, and single keyword bids, and the function of shielding a negative keyword, you can have targeted choices based on the actual function of promoting products.

🚒2 App Store Optimisation Of Games On Yingyongbao
The optimisation idea of the Yingyongbao is also conventional: title + keywords + description, and then cooperate with some paid CPD promotion to increase the weight of the overall package to obtain more natural volume.

Then it will introduce some basic introductory knowledge, such as how to change the name, how to apply for a discount for the APP, how to design a beautiful APP display page, and so on.

● Yingyongbao developer background address:

http://open.qq.com/login?from=http%3A%2F%2Fop.open.qq.com%2F

● Detailed tutorial:

http://wiki.open.qq.com/wiki/注册开发者

Registration requires a QQ number. After the QQ is registered, log in to select the enterprise developer, submit the business license and certification. After they pass the certification, you can submit the APP for review and listing.

It should be noted here that the APP must-have software copyright, which means that the APP belongs to your company; otherwise, it will be rejected.

● Title

The name of the goods must match the name on the soft copy, according to Yingyongbao. It will reject it during the review if it is inconsistent.

If your name is inconsistent with the software, you can submit a work order to modify the name in the Yingyongbao developer system and have related copyright certificates. The software works and trademark certificates generally will be repaired successfully within two to three working days.

● Icon

Yingyongbao is different from other channels. You need to upload two icons, one size is 1616, PNG format, and controlled within 20K, and the other size is 512512, PNG or JPG format, and controlled within 200k.

The icon is the most significant approach to show users your product. As a result, whether the APP’s content contains preferential information or coincides with big holidays, it must be updated to reflect the product’s humanisation and a focus on user experience.

● The Size of Preview Page

Recommend 480*800, so the size does not exceed 1M, upload 2 to 5 photos to describe.

The Yingyongbao has a 500-character description. In general, some keywords in the description have a probability of being in the product’s keywords. As a result, you should repeat the crucial keywords once or twice in the description.

● Keywords

You can develop and fill one out on your own. The requirements are related to the APP’s qualities, but the app system will review it and reject it if it does not match the requirements; nevertheless, the effect will not be apparent after the test.

● Promotions

You can apply this directly in the background, and the displayed address is the daily discount in Yingyongbao.

The specific rules are as follows:

http://wiki.open.qq.com/wiki/优惠活动及营 %E9%94%80%E6%8A%80%E5%B7%A7

● Micro-download Page Production

The entrance is: App treasure developer background micro-download apply for the custom functions-custom download details page.

This page is primarily to stimulate the WeChat APP. It displays a page relevant to increasing the popularity of the brand and the user’s favourability. To apply in the background, you will need this. In most cases, when you submit the application, you will receive an email response the next day.

● Channel Package Related

The definition of a channel package is that different channels correspond to distinct installation packages with different marks, allowing us to control the quality of each channel more easily. Yingyongbao’s channel package is identical. On the technical side, you must first download and install certain installation programs. Upload directly in the background.

● Conclusion:

Since WeChat sponsors Yingyongbao, the traffic must be substantial. However, if many products want to stand out, they must be meticulous in some elements and then collaborate with paid promotion to increase traffic and exposure.

To find out more about other app store optimisation, check this out👇👇👇

https://www.enlybee.com/the-best-guide-to-android-app-store-optimisation-aso-for-games-in-china/

Drop me an email if you have any thoughts or questions: [email protected]