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πŸ’ͺ How To Do Content Marketing On Early-stage & 3 Reasons Why Publishing on Medium Is a Bad Idea

Hi there. It's the daily edition of IndieLetters.com, a daily newsletter curating the best content from IndieHackers.


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  • 9 meetings out of 10 are not important and we've got to find a way to avoid. (Tweet)
  • Light bulbs were such a good idea that they became a symbol for a good idea. (Tweet)
  • Everyone wants to be billionaires so they can help the world. Unfortunately, that's exactly why they will never be billionaires. (Tweet)
  • Everyone wants to be unique while hoping to find a place they can fit in. (Tweet)
  • Biting your tongue while eating is a perfect example of how you can still screw up, even with decades of experience. (Tweet)
  • To unlock more shower thoughts, πŸ‘‰ come Inside.

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YC is lowering their investment, still worth it? by @xavier

YC just updated their investment strategy, they now give $125k for 7% of your company

YC is not a magic bullet. There are over 2000 companies in which YC has invested and many of them don't exist anymore - (Archive Link)

Here is a list of 100 top YC companies by @abishek_muthian


Are you a power Quora user?

If Yes, then join these Quora spaces:

  1. SaaS Marketing+Growth πŸ”₯

  1. πŸ’ͺ Freelancing

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  1. Blogging & SEO πŸ’Ž

  1. Create & Sell Courses πŸ’°

  1. Podcasting πŸŽ™οΈ

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How do you do content marketing (early stage)? by @emiratli248

  • Instead of publishing one article every day, build a mega-comprehensive article, and publish once a week or fortnight. Then, start promoting that. You would perhaps see better reception to that.
  • Start guest blogging - not plain old guest posts but targeting websites that are already pretty solid in authority and proposing articles where your website can be mentioned. This is a website I would recommend: Business2Community.com. You can propose to write an article on the topic like "5 Tools To Increase Website Conversions" - write a super detailed article that includes your website as well. If possible, build links to this article from other guest posts you write. Now it's easier to rank these pages on search than it is to rank your own website. So within a month or two, you will start seeing targeted traffic come to your website. by @hubbion
  • Start with content about selling the problem you're solving as well as possible solutions. Stuff like, "5 reasons why [target market] struggles with [problem your solving] and how to fix it"
  • After writing, start promoting it wherever your market looks for information. It includes posting on LinkedIn, Growthhackers, Zest.is and Hackernews. by @billyattar

Don't publish on Medium by @rosiesherry

Three reasons why publishing on Medium is a bad idea.

  • You are building Medium's brand, not your own. When someone tells another person about an article they read on Medium, they almost never say "Did you see this awesome article by [author]." They almost always say "Did you see this awesome article on Medium."
  • You have little ownership over the audience. You can't take your audience elsewhere, you have no other way to communicate with them besides publishing again
  • If you want to monetize your audience, Medium is terrible. I still haven't seen repeated evidence of writers making a meaningful amount of money. Plus, adjacent opportunities like workshops, courses, etc aren't possible because of #1 and #2.

Why Substack will take over Medium

Substack is draining the brain of Medium. They are clearly attracting the smartest and best writers. Why?

  • You own your audience on Substack.
  • The author/publication name is at the top of the hierarchy of presence, not Substack, and as a result, you are building your own brand, not someone else's.
  • The monetization opportunity is far better. I don't know the exact numbers, but my best guess is there are way more writers already making 5 and 6 figures on Substack vs Medium. Plus, since you own the contact info of your audience you may be able to monetize them in other ways.
  • They do all of the above, while also removing tons of friction to the creation.

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1. How My Side Project Hit $110,424 in Sales (9 tactics, 3 scripts, 5 hacks) by @realnathanlatka (MUST READ)


2. A roadmap to launch by @jamalx31


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  • Abyssale is a banner creation platform enabling you to generate stunning social media & online advertising for your brand.
    Get 30% off your first 3 months with the promo code: indie2020 by @NxAlessandro

  • Sametable - a simple way to manage tasks and projects on anything, and assign them to anyone with the familiarity of a spreadsheet by @kilgarenone
  • VvvSpace - create and share spaces with useful links by @n1community
  • Tractific.com - makes your data easy to understand with single line of integration and AI-powered solutions to convert more, no-setup required by @emiratli248
  • Timelog.link - time tracking application for your habits and activities by @giall

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❀️ Finally, the wait is over.

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on July 9, 2020
  1. 2

    Has anyone used Substack for their product blog? How did it go?

    1. 2

      Can you please search it on the IndieHackers. Something is present related to it.
      I may have helped you but I am continuously curating content from IndieHackers since yesterday morning. (Writing 2 weeks newsletters)

      1. 1

        P.S I tried a quick search but I can't find it.

  2. 2

    Tweeted at @askdrbrown

    1. 1

      I liked it. thank You. BTW, my twitter handle is @indieletters1

  3. 2

    Amazing share, just joined some Quora spaces!

    1. 1

      Thank you for joining some spaces. I am making my community on every platform. Instagram already scheduled for 3 months.
      Now Fb group is on the way.
      Then reddit as I started using it recently. 10 karma only. (need 500 karma to make subreddit but i will get it within 30 days)
      Then hopefully YouTube or podcast.

  4. 2

    Thank for sharing! Just became member in some of your Quora spaces.

    1. 1

      πŸ‘πŸ‘πŸ‘

  5. 2

    Thanks for the mention Falak!

    1. 1

      Waiting for your next post so I can feature it.

  6. 2

    Thanks for including us in the last newsletter :)

    1. 2

      This newsletter was actually planned to sent on 29th June. but there was scheduled maintenance of Mailer Lite so I rescheduled it to 9th July.

      1. 2

        That's okay :) You shipped and this is all that matters!

  7. 2

    Really enjoying the newsletter, I hope you keep going!

    P.S. I was wondering how come I hadn't noticed this week's Indie Maker's Products section in my email but it looks like it wasn't included.

    1. 1

      I am glad that you are enjoying my newsletter.

      I think these products were featured in one of the previous issues. I will double-check them.

      P.S. If I talk in monetization way, I had made $12 only with this newsletter running for 2 months. If it keeps moving this way, I may have to limit it once per week as curation is very time-consuming.

      1. 1

        I believe these things take time so I'm hoping a few months from now you'll have a lot more subscribers and you'll be able to charge more for ads.

        Once per week would make sense so you don't burn yourself out, you're in it for the long haul!

        1. 1

          Yup, growing everything takes time if you don't have the following already.

          And I am thinking to the segment it into 3-5 weekly newsletters so people can subscribe to what they like the most.

  8. 2

    This comment was deleted 3 years ago

    1. 1

      You are awesome because only few people take the time to appreciate someone's work.