How to do marketing for SaaS as a beginner?

To market you need an audience, a method, and a message.

Audience - who are you selling to? If it is ‘everyone’ you will fail.

Method - how are you going to reach them? There are 27 different marketing methods, some work better than others for Saas

Message - make it about them. What is the benefit? What pain do you remove?

Here are some ideas and resources about how to market a Saas product.

1. Post in Directories. G2, Product Hunt, Alternative To.
2. Direct sales. Find customers who could use it, talk to them.
3. SEO - start by making a use case page (how to do X what your Saas does) and a competitor page (Us vs them)
4. Get featured on industry specific podcasts. Find ones, reach out with an episode idea. They need content make it easy for them.
5. Answer questions on Quora. People are searching for answers, they may have asked it there.
6. Share on Reddit. Self promotion doesn’t work well in a lot of Subreddits so share your journey, learnings or what you created.

Hey,

First and foremost you must accept that you're going to be putting yourself out there in public and getting feedback (both positive and negative) on your product, your brand, and you.

It's okay if it scares you, but if that fear stops you from marketing yourself and your products then you aren't going to succeed.

So, you either have to accept your fear and act anyway or you will have to accept that being an entrepreneur is not for you.

Second - my number one tip is to, counter-intuitively, not sell your product. I've written a number of articles on here about why and what you should do instead - here's one of them: https://www.indiehackers.com/post/why-this-startup-lost-2-million-and-how-to-avoid-the-same-fate-b0b2b0c9e7

Hope that helps!

Best

Chris