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πŸš€ How to Do SERP Analysis & Increase Session Duration To Rank Higher

Hi there. It's the daily edition of IndieLetters.com, a daily newsletter curating the best content from IndieHackers.


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  • Prodeus.co - get your degree from Youtube. It catalogs the hours you spend learning on Youtube and all the work you do along the way by @jamesharr
  • SaaS4Devs, a public GitHub repository featuring the best resources for developing SaaS as well as Micro-SaaS by @nicolas_
  • Sheetson - instantly turn any Google Sheets into APIs for free by @ralphilius
  • Magic.link enables customizable, passwordless login with a few lines of code. And it has raised $4m to end the era of passwords.
  • Are you a Notion fan? Check this template Notion for development
  • To unlock more snippets, πŸ‘‰ come Inside.

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How to do a SERP analysis by @tscionti

SERP stands for Search Engine Results Page, so a SERP analysis is nothing more than looking at the top results on Google for a term, and seeing what they have in common and how you can outrank them.
Pick a keyword that you want to focus on for a blog post or landing page and run a quick Google search for it. Take note of what gets returned:

  • What ads are bought for the keyword? Which companies are buying them?
  • What type of content is currently ranking? Is it blog posts or landing pages?
  • Do the pages have videos, pdf downloads, or the ability to listen to the post on an audio recording?
  • How long is the content that is ranking?
  • Who is ranking? Any competitors? Any unexpected websites?
  • Do they overlap with you in other ways (this is a great way to come up with new blog post ideas to match your competitors)?

By taking note of what the successful pages are doing to rank, you'll have an idea of what kind of content you need to create in order to rank with them. Rather than writing a post blindly hoping it'll rank, you can build a plan of attack and structure your post in a way that it mirrors what Google has already deemed top-quality content.Congrats! You've just done a SERP analysis.
(Good Read, please check out)


When people land on your webpage, give them goals by @salil

For example, Salil published a blog post "101 Remote Work Stats". On average, people spent 25 seconds on this blog post. Then he experimented with incorporating the "Statistics Seen" tracker, and the average time spent on the site increased to 1 minute and 15 seconds. Here is the link to check out the implementation.


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How to name your new SaaS company in 30 seconds (IndieLetters Twitter)

  1. Industry + Random animal = Email panda
  2. What your product does + ly / io / ify / ier = Productly
  3. Adjective + What your product does = Smart Trade
  4. Random word - part of a word = Logical will become logica after dropping 'L'

How do you determine titles for each co-founder? by @moonbean

In the early stages, "co-founder" and "co-founder" are really good titles. Save the C-suite titles for when you have a suite :)- CEO as the sole entry point for vision, strategy, shareholders relations, and finance

  • COO as Operations or GM, the one that makes it happen
  • CCO or CRO (R as Revenue) as the commercial leader
  • CIO or CTO the tech guy or the link between product/biz and tech
  • Other C-suite labels matter later, CPO (Product), CDO, ...However, once you reach $10K MRR I'd start having this conversation. Ask your co-founder(s) what they enjoy doing, and where they see themselves. Sure at $10K MRR you're way too small to have any C positions. But if you have these conversations early, it's a lot easier for everybody once you get big.

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1. The trap of ambitious goals by @jamalx31


2. Google blew a ten-year lead by @estebanjo


3. How Parallels made it to the top 50 and how you can too by @fourthp


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on July 6, 2020
  1. 2

    How can I get a mention in this for my project Kingmailer.co (in the Indiemakers section)

    1. 1

      I posted on the IndieHackers a while ago. So I prepared the list from there.

      Unfortunately, you are late as I have closed this section in my newsletter. (only next 5 scheduled newsletters have this section)

  2. 2

    @FalakSher - Thanks for the mention. Love the newsletter.

  3. 2

    Thank you for the mention, Falak!

  4. 2

    Thanks @FalakSher!
    Just joined your newsletter!

  5. 2

    Thanks for the mention @FalakSher
    Awesome curation.

  6. 1

    This comment was deleted 6 years ago

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