How to ensure your business and marketing stay relevant by Seth Godin

The way Seth Godin approach marketing and business is from the fundamental way, which in my opinion the way to do it because if you get the fundamental right anything happen outside of our control can be handle well.

Like a ship if you built it right you are not worried about how tall the waves are or what condition the weathers are.

Here the fundamental for business is creativity, innovation and connecting with your audience. This one question can make keep a check on you fundamental.

"To whom are you making promises to improve their lives?"

If you can answer this question clearly your business is in a good place.

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If you want to read more on Seth Godin talk :
https://medium.com/@muhdazharali98/how-to-convert-idea-into-reality-by-joe-gebbia-founder-of-airbnb-22f8e288ca66

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