I'm a business-minded full stack developer myself (6 years of experience) and want to start a small remote-only web dev shop. I have a very competitive service offering focused on empowering businesses of all sizes looking to leverage the many benefits of distributed serverless architectures for their new landing pages, brand microsites, custom e-commerce sites, etc, among many other benefits backed by hard benchmarks, statistics and case studies. I also have a fairly unique marketing approach targeting niches in the global market.
Now, I want to attract a co-founder that is ideally also of a Node.js/React/UX background but also wears many hats like myself and proactively adapts to the ever-changing needs of running and expanding a small business. What is someone like that looking to hear when being pitched a role like this? What questions would they have? Where do I even find and approach them?
Also I'm somewhat bootstrapped so can pay salary in addition to equity. Is that preferred over pure, generous equity for a cofounder even if the business plan is solid and projects are starting right away? My goal for the year is to build 3 agile teams from scratch and shower them with quality projects from leads generated by a tech salesperson that is probably going to be my 2nd or 3rd hire.
Any tips from people who have gone through something similar would be appreciated! :)