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9 Comments

How to find leads for cold-emailing?

I'm trying to find SaaS companies that have at least a sales team and have under 100 employees.

Feeling a bit lost, how do you guys search for potential leads?

on October 14, 2020
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    You can find your leads for cold E-mailing through this tool 'emails-extractor ' this tool is one of the best leads email finding tool.

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    hey @cubogdan! Have you tried LinkedIn? SalesNavigator?

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      Hey @watus, thanks for the answer!

      Will look into how to use Linked in for this. Haven't touched SalesNavigator.

      Do you have any articles/resources on the topic I could read?

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        I don't have articles but I do have a video! https://youtu.be/jGNI3c8IzPU

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    I've found that the narrower you make your initial market, the easier it is to find. So in addition to the criteria you have, maybe try limiting to a particular industry: for example SaaS companies with a sales team and under 100 employees in the CRM space. If you limit it to CRM companies, searching becomes easier. A google search for "SaaS company" is useless but a google search for "CRM SaaS" or "CRM platform" will get you a bunch of companies. Same goes for combing through reddit or indie hackers or Facebook groups. A general purpose SaaS FB group might have a lot more noise and less qualified leads than a more targeted FB group for a particular industry. Even if CRM has nothing to do with you product, it's still useful just as a limiter. If you need more leads, hop to another industry. for example: start with CRM, then move to fintech, then move to project management, etc. etc.

    Generally, you want to go where your customers hang out or broadcast themselves online and the narrower you define your initial market, the easier it will be to identify good places to find them.

    Also this is the site @Tiltforindie was referring to: https://getlatka.com
    but based on this article, idk how accurate the info is: https://www.vox.com/recode/2019/11/26/20930374/nathan-latka-podcast-saas-data-top-entrepreneurs

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      Hey, @adamlangsner

      Thanks for the detailed response. I'm trying to narrow the niche to get my first customers. Sales is a new domain for me and I'm still trying to learn how companies do it.

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      Sure! I am not questioning an ethical side of Latka’s business, but at least on his podcasts I believe owners are saying truth)

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    Hi Bogdan! Nathan Latka is doing great job collecting Saas businesses into the list. He also interviews them asking questions like “team size, number of devs and business people etc.

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      Hey, @Tiltforindie. Will check out the list. Thanks for the heads-up!