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14 Comments

How to find long tail keywords for my startup?

I am launching my first app which is similar to meetup.com now I know that a lot of people do not understand what meetup is, so let me explain.

Meetup is a platform where you can create a group and then host events. But it's very expensive and not easy to use.

So I decided to create a platform which is affordable and much better to use.

But I am struggling to find some long tail keywords to create content upon so that it could bring traffic to my landing page.

For example, few keywords I found are:

  1. Alternative to meetup
  2. Similar website like meetup

But these keywords just going to bring me users who already know about meetup.
What keywords should I target to get those users who are not yet meetup customers.

They are new individuals who want to create an online community or group?
I am struggling, hence I thought to put it on this subreddit to get some help.

on April 21, 2022
  1. 4

    You need keyword research tool.
    I'm co-founder of seodity.com - which provides keyword research among other SEO tools :)

  2. 2

    @AmyWilliamson - I do not know your background. If you are a newbie to the world of SEO; I'd highly recommend investing in keyword research software like ahrefs.com. It eliminates all the struggle in finding the right keywords and gives you the traffic and information about your competition (which is meet-up).

    "Alternative to" pages are typically 'purchase intent' oriented and you should spend considerable time optimising those pages / articles.

    Do not worry about people coming to your site who already know about your competition. It's a good thing - that you don't have to explain them what your site does. Simply make sure that the messaging tells them that your software is much better.

    Most of your target users would be searching for 'meet-ups near me' or 'meet-ups in <city>'. You might want to target those keywords and create highly optimised pages. Aim to be #2 or #3 on Google. People will definitely land on your website.

    Wishing you all the best!

  3. 1

    I think what you can do is initially search for long tail keywords related to meetup, and make a list of them. You can search for long-tail keywords in online keyword tools like: https://apps.webmatrices.com/long-tail-keywords.

    After making the list. You can compare those keywords in Google Keywords planner. I believe using both tools side by side will help you to find a better, easier, and more profitable long-tail keyword.

    Hope this helped 😊

  4. 1

    First of all, congrats on launching your product 🎉

    Try to find "side topics", as I like to call them. In other words, other topics your target audience might also be interested in. For example, "how to organize an event" or "how much to charge for a local meetup".

    If you want a free and simple option, just think of a couple of phrases like the above, then go to Google, do a search and look at the People Also Ask section.

    In a past issue of my newsletter I wrote about this, you may find it useful: https://rankmakers.net/newsletter/content-ideas-based-on-user-intent-issue-006/

    As others have already suggested, If you need even more ideas, try a keyword research tool. I can recommend my own tool katlinks.io, which includes a keyword tool.

  5. 1

    Some ideas:

    1. top websites for hosting events
    2. website for hosting an event
    3. website for organizing an event
    4. website for organizing a group event
    5. best online clubs for gardening (<- fill in the blank)
    6. online groups and meet ups for board games (<-fill in the blank)
    7. where can I find online communities for ____
    8. tech (<- fill in the blank) meetups near me

    I think 5-8 is where you'll make your most hay. Granted, it will take a ton of work on your side, but if you spend time/energy into your landing page, you'll have high converting traffic.

    1. 1

      thanks, @rjbrown3, I will start working on content for above keywords. Any chance you have idea about the traffic and SEO difficulties for these keywords

      1. 1

        I would say the bottom half would be easy to rank but It depends on what type of content you actually plan on writing or featuring in your landing page. Do you have any ideas on that yet?

  6. 1

    I think it is a good thing to attract people who already using Meetup.com. They are already buying or using a solution that is similar to yours. If your value proposition is unique, or even better, then they will switch to yours in no time.

  7. 1

    Heya, Amy,

    I'm a founder at MADX Digital, and we focus on SAAS startup content strategies.

    We have recently helped a client double their traffic from 3,100 to 6,200 in the first 3 months, and then another few months later, we're at 25,000. The real growth is just about to kick off in this case.

    Our main approach is to produce many long-tail keyword content pieces (LPs, Blogs, user-focused discussions, etc.) We mainly focus on creating fool-proofed content briefs that anyone can follow to produce great results.

    Let's get in touch! toni@madx.digital

    1. 1

      @korazat, thanks, would love to connect. I will drop you an email now.

  8. 1

    Hey @RobertoDigital you probably have some great thoughts on this.

    1. 1

      Thanks @MaxwellDavis! I just left a reply for Amy 🙌