How to find the right channels?

Here is how you can identify the right channel and eliminate the rest.

👉 Perform a channel fitness check to see if it can bring in qualified customers.

1. Where does my customer go if they have a problem to solve? ( Ex: Search Engine (Google/Bing), Twitter, Facebook group’s, YouTube, TikTok, CraigsList, any other independent blogs/ communities/ forum/Newsletters etc.)
2. What is the traffic volume of this channel? Are they relevant traffic I am looking for?
   3)How engaged are my target customers on this channel?
   4)How familiar am I with these channels? How soon can I learn to use these channels?
   Is this channel heavily impacted frequently by new algorithm updates? How familiar am I with the algorithm/rules?
   5)What are the barriers to entry for a new entrant in these channels? Is there anything I can do to overcome them?

👉 Perform a profitability check to estimate if the channel is worth your while.
1)How much will it cost to operate this channel monthly? (Account for both time and money— You don’t want to spend hours figuring out how to post content instead of refining your product)
2)Can I get paying customers to afford operating costs?
3)Are there many competitors vying for this channel?

👉 Perform a natural appeal check to see if your product seamlessly fits into the channel echo system.

1)How easy is it to integrate your startup website and build your customer base? (Email list, Referrals, Customer Reviews etc. )
2)How easy is it to automate channel content promotion?
3)How easy will it be to fit the product solution in the channel? ( Ex: If you are trying to target an audience to answer questions on quora, it’s easy to promote your product right away.)
4)How likely is it to generate word of mouth virality on the channel?

Marketing is a tricky one. Been building https://retroteam.app/ and all marketing has been a trying lots of new things and analysing the data to see what channels work.

If you're just starting out, I wouldn't necessarily focus on finding the right marketing channels. Instead, the best thing you could do is talk to your potential customers and empathising with their problems.

Think about the people who will use your product, and where you can find them. Engage with them. If possible, arrange one on one meetings.

Understand whether this is a problem they are experiencing. Just how big of a problem is it? Have they tried to resolve this problem in any way? What would get them to switch from using Google Photos to your solution? Are they willing to pay X amount?

The questions I just listed should be a decent starting point, though they are a bit all over the place.

If you have more questions, feel free to drop me a DM on Twitter ( https://twitter.com/yosifux )

Some of the comments have said things along similar lines already, but I think the key thing is understanding who actively wants to use your product (organic) or who might stumble upon it and be interested (paid).

In your case, my best guess at the organic channels might be just going ahead and chucking it on Product Hunt or something similar - would imagine there are plenty of people there who are constantly looking to optimise their tech experience and this does solve a genuine problem for at least a portion of those sorts of people.

For the paid stuff, as quite a technical solution this one is interesting - if I were you I would experiment with Instagram or other apps involving integrations with photo apps like Google Photos. These kinds of things have users looking for both the social elements you're talking about as well as some who will have a perceived risk of accidental leaks from their connected photo app. Hope this was helpful and let me know if you try either!

https://medium.com/@yegg/78-takeaways-from-traction-book-1b44d2a03dda