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20 Comments

How to find the right influencers on Twitter for cooperation with your saas project?

I made a saas tool for market research. The main audience is indie makers, marketers and reporters.

Growth is slow right now, so I want to work with influencers on Twitter to recommend my product. But I don’t know how to find them efficiently.

Do you have any tips? Thank you in advance!

posted to Icon for group Building in Public
Building in Public
on December 6, 2023
  1. 3

    You can do the following

    1. Create a list of 100 influencers using twitter or you can use some tool
    2. Create the communication content -
      -> Your product
      -> What problem it is solving
      -> Your offer and help you required from them
    3. DM the influencers - DM to 10 influencers daily make a target of 10 everyday
    4. Track the replies
    5. Run this campaign for 30 days

    The average success rate would be around 10% -15%

    1. 1

      Great answer, I learn a lot. Thanks for your sharing.

    2. 1

      Thanks! And one more question. Do I need to find influencers with lots of followers, or influencers with a small amount of followers?

      1. 1

        I would suggest finding an influencer that has a minimum following of between 5k - 10k followers. You can do experiments with low followers but keep an eye on where you are getting the maximum impact

        If we do hypothesise that we need 100 signups this week 1% of the 10k would be perfect.

        I would suggest starting with a low budget and doing experiments from which influencer you are getting maximum results. Once you have broken the ice then I will suggest you go aggressively but before that keep low and be consistent

        FYI - Sometimes click rate can be high or low but in growth we need to do consistent experiments to achieve the results

        1. 1

          Thank you very much!

    3. 1

      Just make sure the influencers you DM find your product relevant (their audience/subscribers will find it relevant).
      Then do what @singhajagtar0290 said but make that 20 or 40 per day.
      I would tailor the DM to the content the twitter influencer posts about.
      Tell them why your product is good for them to use/partner with you on.

      1. 1

        Thanks! I will have a try.

      2. 1

        Are you using any Tool for that? Or sending DMs manually?

        1. 1

          There are a few tools for automated LinkedIn reach out:
          https://dripify.io
          https://www.copilotai.com/

          1. 1

            Thanks for sharing. Copilotai sounds a bit expensive.

            1. 1

              After looking at your pricing for your services you would only need one or two conversions to be profitable (or at least be in gross profit) compared to copilotai's pricing.

              I may be way off here and I mean this in the best intention to see you succeed but THINK BIGGER picture!

              There are definitely some hacker ways to scale marketing but sometimes the "spend a little bit of money" option is the fastest and most direct.

              1. 1

                Thanks for your suggestions.

                I tried Dripify for a month, not much engagement I would say.

                I'll start again with Dripify. You made a valid point, but the problem is that every platform needs different tools to grow.

                As for cold emailing, I'm using hunter.io

                But your point is valid. I agree.

  2. 2

    here's a concise version:

    1. Search keywords, hashtags, and lists related to your niche on Twitter.
    2. Use tools like BuzzSumo or Followerwonk to identify influencers.
    3. Engage with influencers by sharing content and building relationships.
    4. Directly reach out with personalized messages highlighting mutual benefits.
    5. Consider micro-influencers with engaged audiences.
    6. Offer value, such as free trials or collaborations, to showcase your tool's benefits
    1. 1

      Thanks! I will try it!

  3. 2

    Even I need answers for this!

  4. 1

    https://blackmagic.so/ allows you to do something similar. You can build a CRM on Twitter

  5. 1

    I am also trying to connect the right influencers.

    I'm offering commissions to save money in the beginning.

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