How to find users that give you good feedback or get good feedback from normal users?
I feel like getting feedback from users is an art. I'm struggling to get feedback from users. Many people give me feedback, but most of it is not overly useful. It's like "cool site, I wish you had x, y, or z feature that's some off-shot". I can't seem to get an answer to my core question, of how do I make this more useful for you?
I'm in a convoluted space, healthcare, where there are insurers, health providers and lots of complexity. How do I get quality feedback to improve my product?
If you want to check us out and you're in California, http://www.ClinicPriceCheck.com. Hoping to expand from California to the entire US in the next 1-3 months :)
For my personal product, I think it's difficult to overcome people's initial biases, which is why I'm particularly struggling. People either dismiss the site immediately like "oh I have insurance". Although shopping around with insurance, can still save you lots of money, because all insurance discounts are taken off list prices. List prices are key to saving money and vary A LOT. Or it's oh the "site is awesome, but I don't shop for healthcare", it's kind of a last-minute thing for me. I know at least some people shop for healthcare, but where are you hiding?
Your home page have the word "we" 10 times, but the word "you" 2 times.
My suggestion: remove almost all the "we" (leave it for the about us section), and add lot's of "you". Just doing that will greatly improve your value proposition.
I also see you have at least 3 very different "customer personas": No insurance, private health insurance and medicare. I don't understand the market, as US health is very complicated for a foreign. But I would create a laser facused landing page for each persona, and market those with ads.
Would be interested in seeing exactly what you're asking people. If you're straight up asking "how do I make this more useful" you're definitely asking too open ended of a question and are going to just get a bunch of opinions of what features people /think/ they want.
Too often people give suggestions based on their own little slice of an edge case, and while valuable to get as much feedback as you can, if everybody has a different opinion, you're not going to run into many commonalities and thus, not have much to action on.
Regarding your site, first off, I'm not in Cali, but I did want to put some eyes on it, approaching it like a user would. Before I delve into my thoughts on that, I will say, I have no idea why I'd ever end up on your site. Sure I have insurance and all of that, but I don't necessarily think about my provider's cost as something I could shop around for. My own ignorance here, but I guess I just thought that most providers probably all float around the same price, with trivial swings in cost.
The lander itself is kind of your typical "feature" based landing page. You're telling folks what it does, not why we need it. Personally, I don't want to compare provider prices, sounds like work, sounds boring, and I just don't want to do it... know what I want to do? I want to save some freakin' money. If you told me I could save money, EVEN THOUGH I have insurance. I'd be more apt to delve further into your product offering.
If it does stay all that, great, but it was lost on me because I didn't spend a ton of time actually reading the blocks of text. This isn't me being an ass, this is just how it is, people don't read so you gotta communicate as quickly and efficiently as possible.
Sure, people have initial biases, but that's where messaging comes into play. Quell those fears as quickly as you can. Hell, if you could show 2 providers side by side to show how much differential there is in the market, you'd probably pique at least a few people's interest.
Anyway, one man's $0.02 on the subject. Let me know when you expand to Texas, got me curious about how much I'm overpaying now :)