When working, I'm usually listening to music, have a podcast going or the tv is on in the background.
However, when writing content, anything that has words in it completely distracts me. If I'm lucky and everything is quiet, I'll just work in silence, but that is rarely the case.
I've found this to be quite useful https://www.youtube.com/watch?v=WPni755-Krg
How do you concentrate when your surroundings are distracting?