How to follow up on emails?

I’d like to get the opportunity to introduce a gmail extension that we’ve recently launch and that is perfect to create and manage automatic follow up emails:

Https//inboxpro.io

Please feel free to give us any feedback.

If anyone is interested please send me a DM and I’ll give you a discount code

There is zero benefit to following up within 2-3 days, but you risk them feeling like you're pestering them (which you are). I wait a full week for the first follow-up.

And two follow-ups is more than enough. Any more than that is just pure spam IMO.

Everything else in the article seems solid to me.

Side note: I find it annoying when people end an email by asking when I'd like to schedule a call (or something to that effect). Don't assume I'm in and don't be pushy. I'll tell you if I'm in 😤

I've been monitoring my boss's inbox while he's been away, and he gets a lot of pitches, and it's really easy to tell when someone put in some effort. I'd say 95% of the pitches are canned.

I can tell if it's canned if there's too much or too little spacing between paragraphs, if there's weird bolding as if a program filled in a parameter, or if there's literally nothing about our company in the email to indicate they even know who they're talking to.

And sprinkling in some personalization isn't enough to get my attention. It makes it worse sometimes, actually. Like when they say "I just listened to your podcast episode on featuring guest X" when they obviously didn't listen to the episode. They probably just used a program to find any podcast where that guest was featured on.

In another life, maybe I'll start a business to send non-shitty podcast guest pitches. It would be easy to stand out.

If your efforts to save time alienate people, it's ultimately not worth it.

You can always tell when you received a canned message. I try to have a very basic template that's ready to roll but then still spend a bit of time tweaking it so there is some personality and thoughtfulness.

I like the thank you notes as they mentioned in this post too. I have actually started physically mailing clients a thank you note and it has been incredibly well-received. People find it so touching to read a hand-written note of appreciation. Many of these recipients become clients for years and years.

It's fun, I've always thought that "following up" is a weakness for Superhuman, can't really do it properly with it imho

So you try the Email tracker extension for Emailer.

If emailing cold I've always found it useful to address the elephant in the room:

"Hey John, apologies for sending you a cold email!"

It makes it much more personable and like a real human is writing it rather than a robotic outreach