I am running a community of ~3500 restaurant and coffee shop owners on twitter. They keep asking me for advice on food-tech software and one of the companies I keep referring them to is a local saas company. I feel like I should get paid for promoting them all the time! So, how should I approach them to sponsor my account? Anyone has any experience on sponsorships?
Thanks!
Sponsorship might be an idea, but I'd suggest talking to the company and offering some sort of affiliate agreement, e.g. I bring you a lead and you pay me, or I bring you a lead and you pay me once that lead converts into a customer. Lots of possible ways to structure this.
I like this idea. If you set it up like that this, you can walk away at any time. A sponsorship might get messy if the brand doesn't feel that you did enough for them in the way of promotion.
What's your community btw?
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Since I am doing marketing, I'd like to get paid for my marketing efforts regardless of the outcome. If they get leads that convert, then I should actually get a separate commission for my sales part!
Marketing & sales work should be paid separately.
Since they’re local, your best bet is to call the head decision maker, be it the CEO, managing partner, owner, or whoever. Let them know who you are and that you’ve referred paying customers to them before. Ask for a sponsorship.
This will be easier, since you already have the community built and engaging, and you’ve sent some customers their way. They’ll recognize the importance.
Don’t be undetermined if you don’t hear from them or they reject you at first. Follow up like a madman.
This is the plan. I like the "madman" part lol
Thanks for your response, JKalan.
Anytime, mate. Let us know how it goes.
I will.
If you figure it out let me know :p
I will ;)