How to get clients from cold emailing - Tips & Templates

Are you tired of hearing "No", "Not interested", "Unsubscribe" if any answer at all...

Spending countless hours building an email list, crafting "the perfect email" and yet generating no results. Yes, cold emailing can be frustrating.

But, like most things, it's about how you do it. And I would like to share here some of our 2 years experience generating warm leads via cold emailing for sales teams in the US, Europe and Asia.

Two stats to keep in mind:

• There are more than 4 billion email users, while Facebook and twitter amount for about 3 billion users collectively.
• On average an individual receives about 120 emails per day.

I’m pointing this out firstly to highlight that emails are being very widely used, but also that every email user is bombarded with emails every day.

So how can you cold email and still get results? Well, here are some tips you can apply right away:

1/ DELIVERABILITY
First, verify your deliverability (aka do your emails actually reach your prospects' inboxes or do they land in spam, worse do they bounce because the email addresses you have are not valid).

What to do:
MXtoolbox - to check your domain health
UseBouncer or NeverBounce - to check your email list before sending

2/ SUBJECT LINE
Never dismiss your Subject Line. Why? Well it’s the first thing anyone sees on their inbox and if yours is generic, then why even open it?

Tip: ask a question and personalize it with the prospect's name.

Emailing Tools you should try that allow personalization:
Lemlist
Reply io

3/ EMAIL COPY

How personalized is your message?

Failing cold emails are typically those that send a sales pitch with little to no personalization (if you're copy pasting your message and just change the first name - I'm calling you out here) plus also finish with a louzy "let me know if you're interested" call to action.

Nobody wants to be sold on by a stranger, and if you receive 120 of such emails a day, you clearly won’t bother reading any of them… It's about standing out from the crowd.

Your cold emailing copy should focus on "connecting with a prospect" rather than "selling to a prospect". That's how you get from cold to warm, otherwise you risk staying in the cold zone for ever.

Bear in mind that selling doesn't happen over email. The actual sales is always a result of a first positive interaction you create.

Tip for positive interaction: Focus your copy on the prospect. It's not about you, it's about them.

Find something specific as an icebreaker (Company Name, Location, Title are the standard - you can go beyond by mentioning the services they offer on the website).

Start Email with following template:

"I'm amazed by how {{CompanyName}} helps companies to perform better and ultimately, to grow. From {{Service1}}, {{Service2}} to {{Service3}}, you've covered a nice spectrum of {{Industry}}."

This will be specific to each prospect, make them feel you read about them and are interested in their offering.

4/ FOLLOWING UP

Follow up. Only 8% of sales people think about following up, when 20% to 30% of your replies can come from your 2nd or 3rd follow up…

A golden tip: write your emails as if you were talking to someone.

Try to put the standard structure and formalities behind. The more structure, the less human and the more you make people feel like a line on spreadsheet that has just been mail merged…

Set up multistep sequences via the tools mentioned above:
Lemlist
Reply io
(Feel free to share your favorites on the comment section)

If you like to dive a little deeper on the topic and take further action, we produced a guide that teaches how to succeed at generating leads from cold emails - including direct links to tools + some templates.

https://www.thescalelab.io/post/2021-guide-to-succeed-with-email-lead-generation

Happy Cold Emailing