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How to get free PR for your startup?

Hey everybody,
I've been reading and trying yo do some research about PR strategies (for free, can't afford a $ 2 K press release).
Besides cold emails to some journalists that write about my industry/type of business, and trying to get featured on Medium... what else would you suggest?
Thanks.

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    @levelsio wrote about this with real-life examples in his book MAKE.
    The idea is to make the launch perpetual. By launching every few months or years with every new feature and announcing it, you can get much more attention than with a single launch. Start with tech sites (Product Hunt, Hacker News, Indie Hacker) and sites related to your niche. Then maybe Reddit and mainstream press.

    You can find a list of tech press here: https://submit.co/
    Ideally, start here and find the contact of specific journalists. Send them short and to the point emails.

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      Hey! thanks for the information, didn't know about that book nor the web submit.co, although I had checked a few of their links. Thank you so much!

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        Happy to help. Good luck!

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    Hi Agustin,

    I would prioritise finding your first few users - maybe 10 or 20. One by one, through your network, on here, however. Then make them really happy. Bit by bit, they'll do the marketing for you, and help you improve your product along the way. Sadly, there is no fast track or silver bullet.
    I think this post by Seth Godin says it well too. Have a read https://seths.blog/2019/12/attention-vs-the-chasm/

    Hope this helps,

    Tom

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      Hey Tom, thank you! I'll check that out...
      Anxiety is my biggest enemy right now LOL.

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        Anxiety to talk to users you mean? I feel you. In fact, I'm experiencing it myself right now. But we have to fight it :) Hiding behind anonymous advertising is not the way. Not sure where this saying is originally from, but "If you're not embarrassed by the thing you show your users, you've shown it too late." Also, most people are actually nice :) Good luck!

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    This comment was deleted 3 months ago.

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      Hey, thank you. I think you are right. Word of mouth still is king.

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