How to get guests for your newsletter or podcast when you're first starting out

2 mo ago I started the @makerofhabit newsletter from scratch.

Since then, I've lined up 10 GREAT guests the likes of @damengchen, @threehourcoffee & @KennethCassel.

How did I get these awesome people to take the time for my new, tiny, no-one-cares-yet newsletter?

3 things 👇

1. Make the ask as simple and easy to do as possible

• For Maker of Habit, I ask them to simply reply to the twitter message with their 3 habits
• I only ask one good question
• Responding via DM is seamless. No form, link, or formatting to deal with

2. Leverage + build relationships

• Think about who you already know or have talked to before that you could ask
• If you don't know someone yet, follow and engage with them in order to get on the radar.

Example: Here's how I got on @damengchen's radar: https://twitter.com/bagelsangranola/status/1461072202594324482?s=20

3. Ask previous guests for referrals

• I ask every guest, "Who would you like to see featured?"
• Then I can say "so-so was featured and mentioned they would like to see you next"
• This makes this would-be "cold-out reach" a little "warmer" 😉☀️

That's it! Those are my secrets.

Curious about the newsletter? Check out http://blog.makerofhabit.co

Curious about the process? Check out my #buildinpublic thread where I built the newsletter from scratch in ~2 hours: https://twitter.com/bagelsangranola/status/1439653358000689153?s=20