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How to get press for your product

My startup got featured on TechCrunch. I researched a PR and getting press topics a lot.
If you are a founder, you need to know this before pitching the press:

on July 15, 2022
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    I imagine a lot of people are intimidated by the idea of reaching out to journalists and other members of the media about their product, but more people should probably give it a go.