I have been a lurker for some time and finally decide to sign up.
I would love to hear your thoughts on how to get more companies to register on a job platform (listing is free, more exposure is paid).
Currently we are running Facebook (Job title targeting), Google Display (highly geographically targeted + topic based), Google Search (keywords such as "hire x") and LinkedIn video ad (seniority + job title) and sending them to a dedicated landing page.
Out of those efforts, LinkedIn is working the best. However, best is relative since we spend around 6.000€ so far for getting around 20 company registrations I a month.
Is there anything else you would recommend me looking into?