How to get your welcome email to not land in Promotions in gmail?
When someone signs up to recall.wiki I send them a welcome email but that email always lands in the promotions tab. I am using SendGrid and I have tried:
- Minimized use of HTML
- Removed images
- Tried different, more casual wording
- Shortened the email
Any ideas? Does it just take some time for your domain to gain a good reputation?
Hey Paul! I know your problem too well.
In my experience wording is key!
👉Try to use as little promotional vocabulary as possible (especially in the subject line). 👉Use as much direct address/"you" as possible.
👉Make sure that the sender address that appears is a person's name and not the name of your company. People are much more likely to open an email from a person than a company.
Hope this helps! :)
Thanks a lot for the advice Caroline, I will try these out.
You're welcome :) Good luck!
Hey Paul, you can also try to improve the sender reputation by using email warmup services. Another thing I have observed some SaaS marketers use a practice where they ask their subscribers to manually move the first email from the promotions tab to the Inbox tab. Not sure if this carries a waterfall impact if more people start doing this thought
Also, I tend to refer to this list when trying to avoid overusing spammy trigger words
https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx
Thanks for the tips. The simple option of sending in Gmail and bcc'ing all recipients has worked. So going with that for now.
After struggling with this for far too long, I am just sending a plain email from Gmail and using a google form to manage unsubscribing.
You’re using just some normal smtp library for this in your code with your normal email credentials? Might be a good trick worth trying indeed instead of using sendgrid or Mailjet or any of these other parties.
Was using the Sendgrid API, now I am just using gmail creds with SMTP library.