How to grow a next-gen product comparison engine
Hello indie hackers,
I created https://www.picked.cc/ , an interactive product-comparison engine based on features and benchmarks.
I've been working alone on a project for a year. And while user feedback and amazing and I have been improving the website for the past months, I'm struggling to grow traffic.
SEO is really hard since my website is basically a search engine, therefore has very little static content.
What would a indie hacker do to build traffic ? I'm open to anything and would love some tips.
I anyone wants to participate to the project marketing-wise, feel free to DM me :)
Here's a simplified high level overview of what everybody's been doing since 1990s..
Have stable URL for every product category, each popular set or pair of products, and combine those with often used ranking criteria (e.g. "cheapest-digital-cameras", "highest-resolution-digital-cameras"), and then link to those stable URLs from directory pages and sitemap.
In eyes of search engines you now have thousands or millions of highly targeted static pages, with URLs that often match exactly the search query.
Thank you so much, I will implement this pretty soon.
However is it risky to have that much generated content ? I heard that Google penalizes website redundancy.
Will writing 2 paragraph-intros for each landing page mitigate this problem ?
Sorry, I'm not expert anymore on the detail level, you should seek more up-to date advisor for those questions.